Bob Baker's Book Promotion Blog

The Unconventional Book Launch: Could YOU Do This?

Kathleen Gage called it "One of the most creative book launches I have seen."

She is talking about what I started doing last week, when I opened the door for my music marketing readers and fans to get their name in my next book -- and start reading it now!

The thing is, I haven't even finished writing the book yet!

This new title is called "Guerrilla Music Marketing Online: 135 Free and Low-Cost Strategies to Promote and Sell Your Music on the Internet."

It's about 90% done. But the coolest part (besides getting paid before the book is complete) is that these early buyers -- my most supportive readers -- will give me important feedback that will make the final product even better.

Sure, I could have waited until this new book was completely done and polished before letting anyone have a peek at it.

But that's soooo 2007 :-)

That's what a major book publisher would do -- make their customers wait. But I'm an indie author and always have been. I'm also a musician who likes to bring a little rock and roll attitude to everything I do.

I prefer to do things different -- things that benefit the people who matter most: my awesome readers and fans!

I did something similar when I launched my book "55 Ways to Promote & Sell Your Book on the Internet." But I turned things up a notch with this one.

Take a look at how I structured the Guerrilla Music Marketing Online offer, which expires November 16, 2010. So take a look soon.

Then consider this question: Could you do something like this with YOUR next book?

Or are you firmly entrenched in the traditional ways of creating, publishing and selling books?

-Bob

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What's Wrong With Your Social Networking Numbers?

Here's some food for thought regarding the "bigger is better" mentality some authors have about social networking, friends, followers, and online promotion:


The more people you know, the less you know them. If you have 50,000 friends online, how can you possibly manage those relationships? The answer is, you can't.

Stop thinking about the numbers! The whole point of social media is to cultivate relationships with your market; it's not a popularity contest.

Concentrate on developing a rapport with people who engage with you online. The numbers will take care of themselves.


The quote above is my edited version of a paragraph from this Three Things You Must Do to Be Successful With Social Media blog post at Entrepreneur.com.

What's your opinion and experience with the Quantity vs Quality debate?

-Bob

Get more tips and inspiration when you subscribe to my free "Full-Time Author" ezine. I'll even send you a free download of my Self-Publishing Confidential report. Learn more about the free subscription here.


Or just sign up using this quick and easy form:

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