Bob Baker's Book Promotion Blog

3 Ways Apple's Tablet, iSlate or iPad Will Change the Ebook Game

Today Apple is set to finally unveil its newest creation, rumored to be a tablet-like ebook reader and multimedia mobile device. We'll know soon enough whether it's called iTablet, iSlate, iPad or something else ... but most tech experts agree its release will be a game changer.
Here are three ways Apple's new gadget may impact you as an author and book publisher:

1) Amazon Kindle royalties are now higher

In an effort to take some of the steam out of Apple's announcement, Amazon has raised the percentage it pays Kindle book authors and publishers from 35% to 70% for qualifying titles. See this Forbes article for some details.

Competition for ebook consumer dollars can be good for the creators of content. When authors have options, the companies that control the supply chain are compelled to make it more attractive for publishers.

2) More widespread acceptance of ebook readers and mobile reading

Ebooks and their acceptance as a viable reading format have been slow in growing over the years, but the past year or so (especially after the release of the Kindle) has seen a significant sales spike.

With Apple entering the ebook reader game, if its new device is even half as hip as the iPod, we could see an even bigger boost in the format.

3) An expanded definition for ebooks and the digital reading experience

According to this article, "It is believed that the Apple Tablet will change how electronic books are read because the new ebooks will be enhanced versions of their previous selves and will be accompanied by video, author interviews and social-networking applications."

Lesson: Be ready to embrace multimedia in a variety of forms. Paper books aren't going away, but consumers are increasingly absorbing information and entertainment on computers, cell phones, ebook readers, and other mobile devices.

How are you preparing yourself to make the most of this new era in book publishing?

-Bob



Branding Yourself Online

How to Use the Internet to Become a Celebrity or Expert in Your Field

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Consumer Electronics Show: Lessons for Authors & Book Publishers

The Consumer Electronics Show is taking place over the next few days in Las Vegas. According to an article on MSNBC ...

"After years of being about the Next Big Thing, the annual International Consumer Electronics Show this week is all about the next little thing - small-in-one devices that are blurring the distinctions among tiny netbook computers, dedicated media players, e-book readers and cell phones."

But it was these sentences that really caught my eye:

"... content is the new king. As different people use electronics in different ways, publishers are under the gun to deliver whatever content people want on whatever devices they have."

So, are you meeting your readers where YOU want them to, based on your idea of what the right platform is?

Or ... are you meeting them where they ARE?

Think about the next little thing as you plan your book promotion in 2010.

-Bob



Get Serious About Internet Book Marketing in 2010

This new title reveals the most practical and cost-effective ways authors and publishers can market themselves and sell books online. It demystifies Internet book marketing and makes it accessible to any self-promoter at any skill level.

Learn more about it here ...

Get more tips and inspiration when you subscribe to my free "Full-Time Author" ezine. I'll even send you a free download of my Self-Publishing Confidential report. Learn more about the free subscription here.


Or just sign up using this quick and easy form:

Your First Name
Your Primary Email

Your email address will not be shared. Unsubscribe at any time.

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